To celebrate the launch of the new Fizzy Refreshers, HTeaO will host a double points day for all rewards members on Friday, August 1.

With the extreme success of its first wave of Refreshers earlier this year, including Cherry Peach Tea Lemonade, Mango Tango, and The Razzler, HTeaO is answering consumer demand for more innovation and flavor-forward function. The new line introduces two fresh, on-trend flavors that blend Monin Glacier Clear Energy, lemonade, and sparkling bubbles for a refreshing pick-me-up:

• Lemon Lav – A bright, uplifting blend of Monin Lemon Lavender syrup, Glacier Clear Energy, lemonade, and Maison Perrier sparkling water. Lightly floral, sparkling, and infused with natural caffeine for a refreshing boost.
• Desert Pear – A crisp, energizing blend of Monin Desert Pear syrup, Glacier Clear Energy, lemonade, and Maison Perrier sparkling water. Lightly sweet, sparkling, and packed with caffeine for a refreshing lift.

“This is our first time incorporating sparkling water into our Refreshers, and we’re excited to test the response,” said Heath Nielsen, President of HTeaO. “The first wave of Refreshers was a huge hit, and these new carbonated versions bring even more excitement and versatility to our menu. It’s a fun evolution that reflects what we’re hearing from our guests—more bubbles, more unique flavors, and more ways to energize.”

In addition to the Fizzy Refreshers, HTeaO is introducing a new customizable upgrade across its iced beverages: CleanBoost Energy. Designed to elevate any iced tea or lemonade, CleanBoost Energy offers a simple way for guests to add a boost of natural energy, perfect for powering through the afternoon or starting the day strong. Each pump features a powerful, naturally sourced trio of 40 mg of caffeine, 25 mg of L-Theanine, and 1.2 mg of Vitamin B-12 for just $0.75, available in-store, in the drive-thru, or via the HTeaO mobile app.

“Personalization continues to be a major focus for us,” added Nielsen. “We want to give our guests more ways to customize their drinks based on how they’re feeling, what they’re craving, and what kind of boost they need. Between the Fizzy Refreshers and CleanBoost Energy, we’re offering a lot of fresh energy this August.”

Fizzy Refreshers and CleanBoost Energy pumps are available at all HTeaO locations nationwide through August 31.

Original Source – QSR

The post HTeaO Launches Fizzy Refreshers appeared first on HTeaO.

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HTeaO Fizzy Refreshers are a new series of refreshments from the iced tea brand that are crafted with summertime thirst quenching in mind to help catch the attention of curious foodies alike. The drinks come as an elevated take on the brand’s signature Refreshers beverages and are crafted with Maison Perrier sparkling water to give them their effervescent profile. The drinks come in the Lemon Lav and Desert Pear flavor options, which are launching with a special promotion for rewards members on Friday, August 1, 2025 that will offer them double points on their purchase.

President Heath Nielsen spoke on the HTeaO Fizzy Refreshers saying, “This is our first time incorporating sparkling water into our Refreshers, and we’re excited to test the response. The first wave of Refreshers was a huge hit, and these new carbonated versions bring even more excitement and versatility to our menu. It’s a fun evolution that reflects what we’re hearing from our guests—more bubbles, more unique flavors, and more ways to energize.”

Trend Themes

1. Sparkling Beverage Revolution – The infusion of sparkling water into traditional iced tea highlights a growing consumer preference for bubbly refreshment without the calories of sugary sodas.
2. Seasonal Flavor Innovations – Emphasis on distinct flavors like Lemon Lav and Desert Pear indicates a trend toward creating seasonal, limited-time offerings that drive consumer interest and experimentation.
3. Loyalty Program Engagement – Promotions targeting rewards members with exclusive offers suggest a trend in enhancing customer loyalty through personalized and incentivizing experiences.

Industry Implications

1. Beverage Industry – The use of premium sparkling water in iced teas is reshaping beverage innovations, emphasizing health-conscious and flavorful options.
2. Flavor Development Sector – Development of unique, refreshing flavors tailored to consumer demand highlights the dynamic nature of the flavor industry, prompting continuous exploration of new taste profiles.
3. Customer Loyalty Programs – Utilizing reward systems to initiate product trials exemplifies how industries are leveraging data-driven strategies to enhance consumer engagement and retention.

Original Source – Trendhunter

The post Effervescent Warm Weather Refreshments appeared first on HTeaO.

Kelsey McManemin
Vice President of Marketing
HTeaO

At HTeaO, cross-functional collaboration is central to creating a consistent and impactful customer experience. The marketing team works hand in hand with departments across the organization to ensure every campaign, product launch, and guest interaction is aligned with the brand’s values and vision.

Marketing plays a key role in franchise development and real estate by helping tell the story of the brand through thoughtfully crafted messaging, collateral, and digital assets. These materials are used to engage brokers and inspire potential franchisees. Social media, in particular, has become a powerful tool in this effort, generating qualified leads and serving as a window into the strength, culture, and momentum of the brand.

Marketing also partners closely with the store development team to shape the physical guest journey. From signage and building design to drive-thru boards and messaging in the online pickup area, every visual and verbal touchpoint is thoughtfully considered to reinforce the HTeaO experience.

Collaboration with operations is critical every day, especially during limited-time offers. Together, the teams ensure that the execution of in-store and drive-thru service aligns with the marketing calendar, brand standards, and evolving customer expectations. During promotions, operations and marketing align on team training, talking points, and rollout support to ensure the frontline team is prepared to deliver a consistent guest experience.

The IT team is an essential partner in maintaining and executing digital strategies. From uploading promotional assets to the app and website to managing loyalty program functionality and campaign performance dashboards, IT ensures that the backend infrastructure supports the brand’s growth and customer-engagement goals.

Finance supports campaign planning through performance analysis and budget alignment, helping identify the promotions that deliver strong ROI and guest value. Supply chain is equally vital to ensuring successful campaigns. Marketing and supply chain work in tandem to ensure readiness, from coordinating product availability for seasonal promotions, such as making sure gallon jugs are fully stocked for Easter, to sourcing special items, like pink straws for Breast Cancer Awareness Month (in partnership with the Ryan Palmer Foundation) or yellow straws in May for the brand’s Alex’s Lemonade Stand partnership.

Weekly leadership huddles, one-on-one check-ins, and shared tools, like Power BI, SmartSheets, Sigma, and FranConnect, help keep all departments informed and aligned. This level of collaboration allows HTeaO to move quickly, respond to guest feedback, and ensure every aspect of the customer journey reflects the energy and intentionality behind the brand.

Original Source – Franchising.com

The post CMO Roundtable With The HTeaO Vice President of Marketing, Kelsey McManemin appeared first on HTeaO.

Scheduled to open on Saturday, July 19, the store will be located at Westgate Entertainment District, marking the brand’s introduction to the Grand Canyon State.

This first location is the start of nine additional locations planned across the region over the next three years.

Known for its commitment to quality and convenience, HTeaO offers over 20 flavors of sweetened and unsweetened tea, all crafted with a proprietary water filtration system and 100% all natural ingredients. Guests can enjoy their favorite beverages in-store, through a drive-thru or by ordering on the HTeaO mobile app, making it easy to stay refreshed in the heat.

“We have received an overwhelming number of requests to bring HTeaO to Arizona, and we couldn’t be more excited to finally make it happen,” said Shane Clark, chief development officer of HTeaO. “With Arizona’s beautiful, warm weather and strong sense of community, we’re confident HTeaO will become a local favorite for years to come.

“We are proud to partner with a passionate group of franchisees who are just as committed to our mission of ‘Brewing Purpose’ in every neighborhood we serve.”

The Glendale location is owned by TZONA, LLC, a franchise group made up of six partners: Kelby and Amber Friemel (husband and wife), Cody and Mike Herrick (son and father), Dylan and Henry Ito (son and father) and Justin “JT” Turner, who also serves as the local operator. Together, the group brings deep business experience and a shared passion for community building across Arizona.

“Our TEAm is incredibly grateful for the support we’ve already received from the Glendale community,” said local HTeaO Owner/Operator Turner. “We’re proud to bring a family-friendly environment and the freshest beverages to the neighborhood, and even more proud that this is just the beginning.

“HTeaO is here to grow in Arizona, building lasting relationships through great taste, local partnerships, and community-focused experiences.”

In addition to Glendale, HTeaO plans to open locations across several other key Arizona markets. A second HTeaO location is set to open in Glendale in October 2025.

“As Glendale continues to grow, we still remember our small-town origins — just like HTeaO, which started small and now serves 9 states,” said Glendale Mayor Jerry P. Weiers. “We’re proud to welcome them to our community and excited to host their westernmost location.”

With a grand opening set for July 19, the new business is inviting guests to try free cups of tea from 10 a.m. to 12 p.m. Also, the first 250 customers will receive limited-edition HTeaO t-shirts and custom HTeaO Glendale stickers while supplies last.

To add to the celebration, guests can enjoy happy hour pricing, featuring buy one, get one free cups of tea on July 19 and 20, and half-priced gallons of tea from July 19–26. Patrons can also take advantage of a buy one, get one for 50% off on all coffee sizes from July 25–27.

Original Source – The Glendale Star

The post HTeaO now in Westgate appeared first on HTeaO.

“We are extremely proud of the strong momentum we’ve continued in the second quarter,” said Shane Clark, Chief Development Officer of HTeaO. “From opening six new locations to launching new products and giving back through meaningful campaigns, our amazing team and world-class franchise partners continue to push the brand forward in a meaningful way. As we gear up for the second half of the year, we’re focused on accelerating profitable growth, supporting our franchise partners, and delivering an unmatched guest experience in every market we serve.”

Shane continues, “We are incredibly excited to kick off Q3 with store grand openings in Arizona and Colorado, two brand new states for HTeaO and huge milestones in our national expansion. Our entry in Arizona marks the beginning of several locations planned across the state, while Colorado becomes our northernmost market to date.These openings are a testament to the increasing demand for our brand and the continued trust our franchise partners and guests have in what we’re building. We’re thrilled to bring our unique tea experience to even more communities across the country.”

The complete list of new HTeaO stores opened in Q2 2025 includes:

• Rockwall, TX (3060 N. Goliad St.)
• Fort Worth, TX (4765 Golden Triangle Blvd.)
• Sachse, TX (7500 S State Hwy 78)
• Abilene, TX (4308 Buffalo Gap Road)
• Artesia, NM (1502 W Main St)
• Pearland, TX (1234 E Broadway St)

As HTeaO continues to scale, the brand introduced new beverages in Q2 that underscore its focus on flavor and innovation. HTeaO Refreshers, a brand-new product line of three fruit-forward drinks, The Razzler, Mango Tango, and Cherry Peach Tea Lemonade, were designed to deliver a refreshing boost with natural energy. The brand also launched a new iced tea flavor Sweet Cherry Iced Tea, a tart, sweet, and caffeine-free treat, available for a limited time this summer.

In addition to the new product innovation, HTeaO welcomed two new key hires to its leadership team. Corey Horsch joined as Chief Financial Officer, bringing a wealth of financial leadership experience across the restaurant and hospitality industry, including roles at Salad and Go, Gordon Ramsay North America, and Sonic Drive-In. Adam Smith was named Vice President of Human Resources, with more than 20 years of HR leadership experience, including 14 years at Taco Bell, where he led the HR function for over 500 corporate-owned restaurants generating more than $1 billion in annual sales. These two new additions further strengthen HTeaO’s ability to support its growing national footprint.

Staying true to its “Brewing with Purpose” mission, HTeaO also deepened its community impact in Q2. In May, the brand raised $147,311 for Alex’s Lemonade Stand Foundation, helping fund over 14 months of pediatric cancer research through donations. Additionally during Nurses and Teachers Appreciation Week, HTeaO celebrated more than 3,500 educators and healthcare professionals with tea truck visits across Texas, Oklahoma, and New Mexico, not including a week-long, in-store BOGO offer at all locations from May 5–9.

HTeaO offers a range of ultra-premium tea, water, and coffee products and caters to customers both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.

Original Source – QSR

The post HTeaO Opens Six New Locations in Q2 appeared first on HTeaO.

Known for its commitment to quality and convenience, each HTeaO offers 20+ meticulously crafted flavors of sweetened and unsweetened tea, all made using a proprietary water filtration system and 100% natural ingredients. Guests can enjoy their favorite beverages in-store, through a convenient drive-thru, or by ordering ahead on the HTeaO mobile app, making it easy to stay cool and refreshed in Arizona’s sunny climate.

“We have received an overwhelming number of requests to bring HTeaO to Arizona, and we couldn’t be more excited to finally make it happen,” said Shane Clark, Chief Development Officer of HTeaO. “With Arizona’s beautiful, warm weather and strong sense of community, we’re confident HTeaO will become a local favorite for years to come. We are proud to partner with a passionate group of franchisees who are just as committed to our mission of ‘Brewing Purpose’ in every neighborhood we serve.”

The Glendale location is owned by TZONA, LLC, a franchise group made up of six dedicated partners: Kelby and Amber Friemel (husband and wife), Cody and Mike Herrick (son and father), Dylan and Henry Ito (son and father), and Justin “JT” Turner, who also serves as the local operator. Together, the group brings deep business experience and a shared passion for community building across Arizona.

“Our TEAm is incredibly grateful for the support we’ve already received from the Glendale community,” said local HTeaO Owner/Operator Justin “JT” Turner. “We’re proud to bring a family-friendly environment and the freshest beverages to the neighborhood, and even more proud that this is just the beginning. HTeaO is here to grow in Arizona, building lasting relationships through great taste, local partnerships, and community-focused experiences.”

“As Glendale continues to grow, we still remember our small-town origins—just like HTeaO, which started small and now serves 9 states,” said Glendale Mayor Jerry P. Weiers. “We’re proud to welcome them to our community and excited to host their westernmost location.”

To celebrate their grand opening on Saturday, July 19, HTeaO invites guests to indulge in free cups of tea from 10 a.m. to 12 p.m. As an added bonus, the first 250 customers will receive limited-edition HTeaO t-shirts and custom HTeaO Glendale stickers while supplies last.

To add to the celebration, guests can enjoy happy hour pricing, featuring buy one, get one free cups of tea on July 19 and 20, and half-priced gallons of tea from July 19–26. Coffee lovers can also take advantage of a buy one, get one for 50% off on all coffee sizes from July 25–27.

HTeaO is on a mission to refresh the nation.

Original Source – Franchise Press Release

The post HTeao to Open First Arizona Location in Glendale appeared first on HTeaO.

The ribbon cutting event and presentation of the first ceremonial dollar will take place on July 11 at 4 p.m.

HTeaO is located at 116 Jenny George Lane in Sweetwater.

Original Source – Sweetwater Reporter

The post HTeaO Now Open in Sweetwater appeared first on HTeaO.

HTeaO offers a range of ultra-premium tea, water, and coffee products and caters to customers both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.

Strategically positioned along one of Northern Colorado’s busiest thoroughfares, directly across from Sam’s Club and Home Depot on US-34, the Loveland store sits at a prime commuter corridor that connects the Northern Colorado region to the Denver metro.

“We’ve been fans of HTeaO for a long time,” said Mandy Grona. “As soon as we learned about the opportunity to bring this incredible brand to Colorado, we knew Loveland was the perfect place to start.”

Nobby added, “Loveland deserves a gathering place where people can enjoy great drinks and feel at home. We’re proud to be the first to bring HTeaO’s Texas spirit to our mountain neighborhood.”

To celebrate their grand opening on Saturday, July 12th, HTeaO invites guests to indulge in free cups of tea from 10am to 12pm. As an added bonus, the first 250 customers will receive limited-edition HTeaO t-shirts, and there will be limited edition HTeaO Loveland stickers.

The celebration continues all weekend long with happy hour pricing, featuring a buy one get one free cup of tea available all day from Saturday, July 12th through Sunday, July 13. Guests can also enjoy half-priced gallons of tea for the entire week, from Saturday, July 12th through Saturday, July 19th. To keep the excitement going, Loveland residents can enjoy a buy one, get one free coffee offer the following weekend, available Friday, July 18 through Sunday, July 20 only.

Colorado has been on our radar for a long time, and we couldn’t be more excited to officially plant our flag in Loveland,” said Shane Clark, Chief Development Officer at HTeaO. “This community aligns perfectly with what we’re all about: connection, convenience, and top-quality drinks made for everyday life. Whether you’re commuting to Denver or heading out for a weekend in the Rockies, HTeaO is here to fuel the journey. Opening our first Colorado store is a major milestone as we continue our expansion across the Mountain West.”

But the savings don’t stop there. HTeaO keeps the good times going all year long with its signature happy hour, offering buy one get one free every day from 2–4 PM. It’s the perfect chance to explore new flavors or stock up on favorites at an unbeatable value. Guests can maximize their experience by downloading the HTeaO app, where they can place orders, earn rewards, and stay up to date on exclusive deals. With the new Loveland location opening, there’s never been a better time to sip, save, and enjoy the refreshing taste of HTeaO!

Original Source – QSR

The post HTeaO Opens First Colorado Location appeared first on HTeaO.

The new HTeaO location will celebrate its grand opening with free cups of tea from 10am to 12pm, limited edition HTeaO t-shirts for the first 250 customers, and more

WHAT:
HTeaO, the nation’s leading iced tea franchise, is excited to announce the grand opening of its first location in Artesia on Saturday, April 26, 2025. The store is located at 1502 W Main St Artesia, NM 88210 and is owned by Leslie Elrod-Hobbs and Justin Hobbs, and Stacy and Mark Barr.

HTeaO offers a range of ultra-premium tea, water, and coffee products and caters to customers
both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.

“We’re excited to officially open HTeaO in the heart of Artesia,” said franchisee Leslie Elrod-Hobbs. “With a prime location right along Main Street, we’re hoping to become a part of the daily rhythm of the community, from a morning pick-me-up to an afternoon treat.”

Franchisee Mark Barr added, “Being across the street from Artesia High School and Artesia ISD means we’re in a great position to serve students, educators, and families alike. We’re proud to offer a space where everyone can enjoy their favorite iced tea and refreshments.”

“At HTeaO, we believe that great taste and convenience should go hand in hand,” said franchisee Justin Hobbs. “We’re excited to bring that experience to Artesia, serving up premium beverages with hospitality that makes every visit feel easy and enjoyable.”

To celebrate their grand opening on Saturday, April 26th, HTeaO invites guests to indulge in free cups of tea from 10 am to 12 pm. As an added bonus, the first 250 customers will receive limited-edition HTeaO t-shirts.

To add to the celebration, guests can enjoy happy hour pricing, featuring a buy one get one free cup of tea on Saturday, April 26th, and Sunday, April 27th. Guests can also enjoy half-priced gallons of tea from Saturday, April 26th through Saturday, May 3rd.

But the savings don’t stop there. HTeaO keeps the good times going all year long with its signature happy hour, offering buy one get one free every day from 2–4 PM. It’s the perfect chance to explore new flavors or stock up on favorites at an unbeatable value. Guests can maximize their experience by downloading the HTeaO app, where they can place orders, earn rewards, and stay up to date on exclusive deals. With the new Artesia location opening, there’s never been a better time to sip, save, and enjoy the refreshing taste of HTeaO!

For more information, please visit http://www.HTeaO.com.

WHEN: Saturday, April 26th, 2025

HTeaO Artesia
1502 W Main St
Artesia, NM 88210

OPENING HOURS OF OPERATION:
Monday – Friday 7:00 AM – 8:05 PM
Saturday 8:00 AM – 8:05 PM
Sunday 11:00 AM – 8:05 PM
Beginning May 1st, HTeaO will be open until 9:05 PM from May through August.*

MEDIA CONTACT:
Kristin Garcia
Strauss PR
214-264-5962
kristin@strausspr.com

PHONE: 432-517-0708

About HTeaO
HTeaO, the leading iced tea franchise in the United States, has ascended as a frontrunner within this niche, a growing category within the beverage industry. With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, HTeaO caters to customers both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients. In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 100 locations in early 2024, HTeaO is on the path of continued growth. HTeaO believes in fostering an atmosphere where all are welcoming, and takes pride in its commitment to giving back to its local communities. For more information on franchise opportunities, please visit https://HTeaO.com/franchise/.

The post HTeaO now open in Artesia appeared first on HTeaO.

Known for its commitment to quality and convenience, HTeaO offers more than 20 handcrafted flavors of sweetened and unsweetened iced tea, made with a proprietary water filtration system and 100% natural ingredients. Guests can enjoy their favorite beverages in-store or through a convenient drive-thru experience.

“We are thrilled to bring HTeaO to Colorado,” said HTeaO Chief Development Officer Shane Clark. “As we continue to grow, our focus remains on partnering with franchisees and communities that share our values of quality, hospitality, and connection. Loveland is the perfect place to introduce our ultra-premium iced tea, and we look forward to becoming a local favorite while staying true to our mission to ‘Brew Purpose’ in every neighborhood we serve.”

HTeaO’s Loveland location will be owned and operated by Mandy and Nobby Grona under NOCO Tea Company LLC. The couple is eager to introduce the brand’s signature hospitality and high-quality beverages to their home state.

“For us, bringing HTeaO to Colorado is about more than just opening a store; it’s about becoming part of a thriving community and sharing a brand we deeply believe in,” said Mandy Grona. “Loveland is a dynamic, welcoming city, and we are honored to be the first to introduce HTeaO here. Bringing a taste of Texas to Colorado is an exciting milestone for us, and we can’t wait to share the HTeaO experience with our friends and neighbors.”

Clark added, “Entering a new market requires the right franchise partners – people who not only love and understand our brand but also have a deep connection to their community. Mandy and Nobby’s passion and dedication will pave the way for future HTeaO openings in Colorado, making this much more than just a store launch; it’s the beginning of something truly special.”

As part of its continued innovation, HTeaO recently introduced its new Refresher line of fruit-forward beverages that deliver a vibrant, energizing boost. While the brand’s early 2025 partnership with poppi introduced a fan-favorite collaboration to the menu lineup, the launch of Refreshers marks HTeaO’s exciting move into the natural energy space. With Refreshers and a growing menu of functional beverages, HTeaO is expanding what it means to be the go-to destination for refreshment.

HTeaO is rapidly expanding across the U.S., with locations in Texas, Oklahoma, Arkansas, Kansas, New Mexico, Missouri, Florida, Louisiana, and most recently, Tennessee.

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